August 9th, 2010 11:20 am

Effective writing in a nutshell: persuade your reader to your point of view

Many writing students struggle over the right words – for an essay, editorial piece or simply a business letter. While you know that your major objective is to convince your reader of your premise and position, there seems to be no magic formula to a successful piece. You may throw up your hands in frustration, thinking, “Some people have it and some don’t – I don’t!” Don’t give up so soon. The key to effective writing lies in the persuasive factor.

Think of it as wooing your sweetheart, or convincing your Mom to buy that awesome prom dress. Find out extra about our Florist Toronto and wedding ceremony floristry services. Easier said than done, you say. Well, here we give you the bones of effective writing techniques, to give you a confident jump start on your next piece.

1.Use facts. Truth is irrefutable. Depending on your objective/assignment, you can be quite scholarly, with citations from respected sources to back up your premises. No matter what the venue (essay, cover letter), effective writing requires a good balance of facts and opinion. If it’s the prom dress you’re after, a 20/80 balance of facts vs. the emotional factors may do the trick, e.g., “It’s on sale this week and I can wear it for many other events following the prom”, followed by the puppy dog eyes and other emotions which tug at Mom’s heartstrings. Stating your case on a cute e-card enhances your position with Mom and allows you to carefully compose your argument to best effect.

2.Use passion. When you feel passionately about a subject, it tends to show. Whether you are ordering contemporary Canadian flowers to mark an anniversary or you have the solemn responsibility to make Canada flower preparations on behalf of a loved one, you can count on Toronto Florist to deliver solely the best. For example, choose adjectives that precisely describe the nuance of the message you want to convey. A thesaurus or synonym finder is a good investment. There are so many nuances that attach to the feeling, or ‘flavor’ of a word. So browse through your thesaurus or synonym finder until you find the precise word that expresses your feeling. (This is also a good way to build your vocabulary and refine your effective writing techniques.)

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